![]() Aesthetic elements continued to become more important over time, evolving the face of the card into a platform for design and personalization. ![]() As a result, embossing was largely phased out in favor of laser printing that not only prolonged the life of cards but also made them look more appealing to customers. The technique, which is more susceptible to wear and tear, was also harder to apply on metal cards, which became more popular in the late 1990s because of the “plunk factor,” designed to get cardholders noticed when they put down a heavy metal card on the counter to make a payment. The microchip’s added layer of protection renders embossed numbers unnecessary, allowing credit card makers to issue cards that have a decidedly different look.Īs issuers experimented with design, traditional embossing continued to fall out of favor. Secured credit cards and debit cards offer options for those with little. But traditional magnetic strip cards, which required a customer’s signature for security reasons, have largely been replaced by chip cards that encrypt cardholder information into a unique code that is difficult to copy. Credit cards are a way of borrowing money for hopefully short periods of time. Years ago, numbers had to be raised on the front of the card when it ran through a card reader, an imprinted image of those numbers would appear on a slip of paper for customers to sign. ![]() The biggest reason for this innovation might be that physical numbers are no longer needed for a card to function. ![]()
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